Growth Hacking Masterclass: Become a Digital Marketing Ninja

Udemy Course:https://www.udemy.com/growth-hacking-masterclass-become-a-digital-marketing-ninja/

Course Description

Udemy's Flagship Growth Hacking Course! // v3.1 Updated on January 15th, 2016

Learn how to use lean analytics, web traffic metrics, digital conversion funnels, LTV & CAC calculations, social media, viral marketing, public relations, SEO, inbound marketing, email marketing, and paid acquisition to grow fast.

A Digital Marketing Toolkit for the Connected Economy at Your Fingertips

Learning to think and market like a growth hacker puts you on an even playing field with the big firms in Silicon Valley and once you have these skills, you'll have a knowledge base that enables you to excel as a modern digital marketer. The demand for digital marketing skills continues to increase and when you know how to attract and retain customers through online channels, you'll be a valuable asset to any team.

This flagship course was developed in partnership with leading instructional designers. You'll apply the concepts as you learn, read about growth hacks, and learn from beautifully-animated learning modules developed by our animation team (read: no boring power point slides here!).

The Complete Digital Marketing Package for Growth Hackers

This course begins by helping you use key marketing tools like persona development, target market interviewing, and “buying center" analysis to establish your approach to growth. Then, you'll develop analytical skills that will enable you to understand what's working, where it's working, and what needs to be changed. You'll start with a section on web traffic analysis before moving onto lean analytics. Then you'll develop the ability to design and track digital conversion funnels which, when combined with lifetime customer value (LTV) and customer acquisition cost (CAC), will enable you to find opportunities to bring new customers into your ecosystem on a revenue-positive basis.

In the second half of the course, you'll develop a user-centric approach to marketing. You'll start with a section on the new social media marketing landscape and then move on to viral marketing and public relations. Then, you'll get a crash course in SEO for online destinations as well as for content marketing so that you can ensure that your content is discoverable on the web. The email marketing section will introduce you to automated email marketing strategies and also develop your ability to use email marketing platforms to manage a group of email list subscribers. The course wraps up with a section on paid acquisition and online advertising so that when you have an advertising budget, you'll know how to use it.

Version 3.1 Release Notes:

• We've added a premium tutorial for you in the Google Analytics part of the Growth Hacking Series. In this live event rebroadcast, you'll see how to call specific data from your Google Analytics properties, leverage it to create automatically-updating dashboards, and publish these dashboards to a private site. Think of this as your business or entrepreneurial HQ. For those of you who have board members, investors, or teammates, you can select the people who will have access to these dashboards so that your team can use data to drive good decisions. Enjoy!

Version 3 Release Notes:

• Woohoo Growth Hacking 3 is here and the course is better than ever. Using feedback from the Eazl lead users crew, the Udemy learning team, and other student feedback, we've made a whole host of upgrades! The course is now more project-based, so you'll be able to use sections as you need them to achieve outcomes related to your growth objectives. We've also trimmed out some of the more outdated exercises and SideBYSides and replaced them with fresh content. As a part of this upgrade, there are all new intros in the course and it has been totally re-structured. You also have access to a brand new interview with Peter van Sabben that was recorded in Amsterdam in the Winter of 2015. Peter is one of Europe's leading growth hackers and the co-founder of Growth Tribe, the first ever growth hacking program sponsored by a university (the University of Amsterdam) and backed by Facebook.

Version 2.3 Release Notes:

• We've updated the course study guide, added in additional further reading links, and included additional content from the vlog!

Version 2.3 Release Notes:

• You'll now experience a richer learning experience with the integration of additional learning resources throughout the course. These tools include a study guide to compliment the course, integration with the EazlVlog which offers real-world examples of the tools taught in the course, and better integration with the Eazl Marketing Mastermind Group. Stay engaged with the many tools you're learning and using!

Version 2.2.3 Release Notes:

• In the Labs section at the end of the course, you'll find an email printout of our exchange with the LinkedIn® ad team about their ad offerings and how much you need to spend in order to get access to their ad support team.

Version 2.2.2 Release Notes:

• Modified an action learning exercise to include better benchmarking statistics. Thanks Luka!

Version 2.2.1 Release Notes:

• There's a new interview in the final section of the course with Antonio Carella, a mobile developer and software development instructor, on the basics of using APIs and social logins in growth marketing.

Version 2.1 Release Notes:

• You now have interview summaries for the expert interviews with Brian Taylor, James Kenler, and Reva Minkoff! Get their key points fast

Version 2.0 Release Notes:

• The course features brand new introductions. Re-recording of course introduction, section introductions, and conclusions to reflect new material.
• You can now earn growth marketing ninja stars throughout the course! If you complete your training, you'll earn the Ultra Star and can download the Ultra Star wallpaper as a frequent reminder of your growth hacking skills.
• You have access to nearly 2 hours of new SideBYSides to support the following technical skills:
  • Target Market Interviewing Analytics
  • Using Google Data to Access Public Demographic Statistics
  • Using the Google Analytics Solutions Gallery
  • Designing Trackable Analytics Funnels
  • Using Funnel Visualization Tools
  • Researching Journalists Who've Written about Similar Stories
  • Creating a Custom Email List Segment
  • Integrating Automated Email Triggers
  • Automating Drip Email Campaigns
  • Setting Up an Adwords Campaign and Group
  • Setting Up a Remarketing List in Adwords
  • Setting Up a Facebook Remarking List
  • Setting Up Dynamic Display Remarketing in Adwords
• We've added a .pdf from Yahoo! that describes the personas who use Yahoo!'s job seeker offerings as an additional resource in the lecture on Developing Psychographic Customer Profiles.
• LinkedIn and Twitter profile connections for some of the course's subject matter experts. Connect with them!

What are the requirements?

• Students need to have solid online navigation skills and an understanding of what these concepts are (e.g. SEO, social media, email marketing, online advertising). They don't need to be experts in these areas, but the course does not include "101" type introductory lectures on these web technologies.

What am I going to get from this course?

• Over 104 lectures and 7.5 hours of content!
• How the culture of growth hacking has disrupted the world of marketing and created a technological marketing revolution.
• How entrepreneurs and organizations will realize maximum benefit from investments in growth hacking initiatives.
• How to use customer action funnels, lean analytics practices, and the development of target personas inform smarter decisions.
• How to tell better stories, write compelling marketing content, and leverage the social web to realize both revenue growth and cost savings.
• What makes a campaign “viral” and how organizations can support viral sparks and transform them into truly viral successes.
• How to use automated and ad hoc email marketing tactics for customer creation and retention.
• How to apply LTV, CAC, and churn rate in the context of organic and paid customer acquisition.

What is the target audience?

• The course is ideal for people looking to grow an existing organization's user or customer base, develop the skills necessary to launch a career in digital marketing, or seeking to add a digital component to their existing marketing skillset.

Curriculum

	Lecture 1	What is Growth Hacking? Preview	01:59
	Lecture 2	Welcome to the Course: Outline and Logistics Preview	09:51
	Lecture 3	The Growth Hacking Masterclass Study Guide Preview	10 pages
Section 1: Let's Define Your Audience and Growth Strategy
	Lecture 4	Let’s Find Out More About Your Audience	01:27
	Lecture 5	Three Growth Marketing Concepts We'll Use Throughout the Course	03:57
	Lecture 6	How to Do Target Market Research to Develop Personas	03:33
	Lecture 7	A Sample Target Market Interview Form	1 page
	Lecture 8	SideBYSide: A Look at Some of Our Target Market Interviews	04:02
	Lecture 9	Let’s Define Three Key Parts of Your Growth Strategy	03:37
	Lecture 10	How Peter van Sabben of GrowthTribe.io Approaches Growth Hacking	18:24
	Quiz 1	The Growth Hacker Mindset	2 questions
	Lecture 11	CrowdSpaces: Digital Marketing Thought Leaders to Follow	Text
Section 2: Let's Set Up Your Google Analytics System and Start Collecting Data
	Lecture 12	Let’s Dive Into in the World of Google Analytics	01:58
	Lecture 13	The Google Analytics Glossary	2 pages
	Lecture 14	How to Measure Traffic Volume and User Retention	01:33
	Lecture 15	How to Measure Engagement and Actions Taken	01:47
	Lecture 16	Source/Medium: Where's the Good Traffic Coming From?	02:18
	Lecture 17	Optional: An Interview with Reva from Digital4Startups on Google Analytics	32:06
	Lecture 18	Let's Start Working with Google Analytics	02:07
	Lecture 19	SideBYSide: A Short Tour of Google Analytics	06:33
	Lecture 20	SideBYSide: 4 Boosts for Your Analytics Account	04:46
	Lecture 21	SideBYSide: How to Set Up a Goal in Google Analytics	03:51
	Lecture 22	SideBYSide: Create a Custom Analytics Dashboard	05:44
	Lecture 23	SideBYSide: Alerts and Collaboration Features	03:40
	Lecture 24	BONUS: Customize and Automate a Google Analytics Headquarters (Premium Tutorial)	27:59
	Quiz 2	Web and Mobile Metrics with Google Analytics	3 questions
Section 3: Learn to “Think Lean,” Use Small Tests, and Respond to Data
	Lecture 25	How to Take a “Lean” Approach to Marketing	02:17
	Lecture 26	Let’s Launch a Tactical Experiment Together	02:52
	Lecture 27	Optional: Learning to Take Small Risks	Text
	Lecture 28	How to Approach Marketing Data Analysis	03:05
	Lecture 29	Leading vs. Lagging Variables	02:47
	Lecture 30	Analyze Your Tactical Test with New Leading Inputs	02:36
	Lecture 31	How to Use Manual and Automated A/B Testing	02:18
	Lecture 32	SideBYSide: Ad Hoc vs. Automated A/B Testing	09:40
	Lecture 33	EazlView: Brian Taylor from Rackspace on Optimization and UX	22:40
	Quiz 3	Using Lean Analytics	3 questions
Section 4: Let’s Think About Your Digital Conversion Funnel and Design a Landing Page
	Lecture 34	Why Think about Digital Behavior Patterns as Funnels?	01:31
	Lecture 35	An Introduction to Digital Funnels and Conversion Points	02:29
	Lecture 36	SideBYSide: Let’s Go through a Digital Funnel Together	02:03
	Lecture 37	SideBYSide: How to Build Trackable Funnels in Google Analytics	07:10
	Lecture 38	Let's Learn about Good UX and Landing Pages	01:02
	Lecture 39	How to Design a Killer Landing Page	02:42
	Lecture 40	SideBYSide: How to Use the First Point of Conversion	04:47
	Lecture 41	Persuasive Design for Marketing Collateral	02:17
	Lecture 42	Five Methods You Might Try to Increase Conversions	03:15
	Lecture 43	Let's Sketch a Landing Page and Create a Call to Action (CTA)	04:06
Section 5: Your Two Most Important Digital Marketing Calculations (LTV and CAC)
	Lecture 44	Learn the Fundamentals of “Revenue Hacking”	01:19
	Lecture 45	How to Estimate Lifetime Customer Value (LTV) and Acquisition Cost (CAC)	03:21
	Lecture 46	SideBYSide: Use this Spreadsheet to Estimate Your LTV and CAC	06:58
	Lecture 47	Case Study: When Groupon Sends You Cheapskates	Text
	Lecture 48	How to Place Value on All Points of Your Funnel	03:11
	Lecture 49	Eazl’s Guide to Advanced Uses of the LTV	4 pages
	Lecture 50	From the Vlog: LTV and CAC Revenue Hacking Here at Eazl	Text
	Quiz 4	Lifetime Customer Value and Customer Acquisition Cost	3 questions
Section 6: Smart Approaches to Online Community Development
	Lecture 51	Growth on Social Platforms Requires an "Upside Down" Approach	02:32
	Lecture 52	Best Practices for Your Social Media Approach	02:55
	Lecture 53	Let's Set Up a Social Framework Together	03:20
	Lecture 54	From the Vlog: on Buying Followers	Text
	Lecture 55	Identify and Engage Lead Users in Your Community	03:14
	Lecture 56	An Introduction to Social and Cross-Platform Analytics	02:32
	Lecture 57	The Four Primary Social Media Metrics	02:34
	Lecture 58	SideBYSide: The Advantages of Social Schedulers	05:32
	Lecture 59	Action Learning: Set Up Your BufferApp Account	Text
	Lecture 60	Optional: Support & Spending Levels with Social Media Ad Campaigns	Text
	Lecture 61	Optional: Information about LinkedIn's Ad Offerings and Packages	5 pages
	Lecture 62	How to Use UTM Tracking to Optimize Socal	02:51
	Lecture 63	SideBYSide: UTM Tracking for Source Analysis	03:19
Section 7: Viral Marketing through Public Relations (PR)
	Lecture 64	How to Take a Spark and Turn it Into a Public Relations Success	01:28
	Lecture 65	What Really Creates "Viral Sparks"?	02:59
	Lecture 66	Optional: Estimate a Post’s Viral Coefficient	Text
	Lecture 67	What to Do when You Start Seeing Viral Success	03:06
	Lecture 68	Some Simple Media Research Methods	04:00
	Lecture 69	How to Use PR Databases and Mail Merges	03:57
	Lecture 70	Preface to the Interview with Joy Schoffler	00:36
	Lecture 71	EazlView: Joy Schoffler, Owner of Leverage PR	17:20
	Quiz 5	Viral Math and Public Relations	2 questions
Section 8: Basic Website SEO and Keyword Research
	Lecture 72	Let’s Start With Your Website	00:58
	Lecture 73	Five Easy SEO Wins for Your Website	03:35
	Lecture 74	SideBYSide: Easy HTML Search Optimization	03:07
	Lecture 75	Reinforcing the Two Easy Approaches to Finding Good Keywords	01:56
	Lecture 76	The Five-Point SEO Checklist for Content Marketing	03:09
Section 9: Copywriting and Storytelling Basics (Better Content = More Conversions)
	Lecture 77	Need to Find Themes for Content or Newsletters? Start Here.	01:55
	Lecture 78	How to Use the RIFE Process for Content Research	02:23
	Lecture 79	Structure, Tone, and Credibility for Copywriting	02:51
	Lecture 80	How to Use Storytelling to Generate Emotions	02:17
	Lecture 81	Optional: A Guide to Intangible Needs and Emotions	1 page
	Lecture 82	Let's Find Your Brand's Voice and Create a Content Framework	02:32
	Quiz 6	Copywriting, Storytelling, and Content Strategy	3 questions
Section 10: Go from Zero to Hero with Email Marketing
	Lecture 83	Let’s Jump Right Into the Power of Email Marketing	01:19
	Lecture 84	The Fundamentals of Good Email Marketing	03:22
	Lecture 85	SideBYSide: Important Functionalities of Email Marketing Platforms	03:39
	Lecture 86	Six Proven Ways to Increase Email List Signups	03:02
	Lecture 87	Advanced Email Marketing Strategies are Easier than You Might Think	02:03
	Lecture 88	Three Advanced Email Marketing Implementations	03:15
	Lecture 89	SideBYSide: How to Create a Custom Email Segment	04:13
	Lecture 90	SideBYSide: How to Integrate Automated Email Triggers	07:31
	Lecture 91	SideBYSide: How to Set up an Automated Drip Email Campaign	05:01
	Lecture 92	James Kenler from Careerbuilder.com on Funnels and Marketing Automation	22:39
Section 11: Take a Crash Course in Online Advertising
	Lecture 93	Mining for Deals on Peoples' Attention	01:10
	Lecture 94	The Structure, Channels, and Metrics of Online Advertising	02:42
Full Curriculum